Forgoing his dream of pursuing an acting career and the desire to be a rock star, Enrique Montero settled on the next best thing—partying like one. The career path paid off. Choosing his hometown of San Francisco as his playground, Montero quickly became one of the hottest promoters this side of the Mississippi. Sure L.A. and Las Vegas have the bright lights and the A-list names, but Montero capitalized on a market that has something more tangible—diversity. And in 2000, the year that he launched Surreal SF Entertainment, a house-electronic music scene was captivating the masses, but the lifestyle was confined to underground, dim-lit warehouse parties. Montero attack, bringing an element of glam and fun to a scene that didn’t know what VIP meant.
Flash forward, Enrique Montero and his partners have thrown some of the most memorable parties in some of San Francisco’s most prestigious venues. From where it all began with the Bling Bling themed EDM parties in SF back in the day, to the East Bay’s longest running weekly party the Pussycat Lounge Thursdays @ Slates to the legendary Ibiza Hotel parties lasting over 24 hours. Producing Massive successful events at legendary venues Treasure Island, the Fillmore, the Cow Palace, Fort Mason Pavilion to premiere venues Mezzanine, 1015 Folsom, Yoshi’s, Bimbo’s, DNA lounge, Kelly’s Mission Rock, Gold Club, Ruby Skye, Infusion, Temple, Supperclub, Vessel and co-creator of the infamous Club Crash w/ Tommy Lee for brief stint in 06-07′ in which the Surreal Signature Event Hard Eight Party was born which featured cutting edge electro and rock acts from So Cal and Nor Cal! .It’s safe to say Montero has helped pioneer the club spirit of SF. Naturally, other cities took notice, and Montero brought the same energy and passion to the table producing and hosting events in Miami’s South Beach during the spring break WMC, plus a NYE party on the Vegas strip and Hard Eight Summer Pool Party with XM Satellite Radio at Hard Rock Pool & Casino in Vegas! He has also co-produced the world’s wildest & sexiest party voted by E!… Perry Mann’s EXOTIC EROTIC BALL.
To date, Montero has worked with EDM International Superstars DJ/Producers Kaskade, David Guetta, Laidback Luck, Deorro, Ivan Gough & Feenixpawl, LA Riots, EC Twins, Posso, Legendary House Pioneers, Sharam & Dubfire from Deep Dish, Sandra Collins, Richard Vission, Mark Farina, Miguel Migs, Donald Glaude, Scott Hardkiss & Superstar DJ Keoki from NYC underground fame just to name a few.
Has also worked with Hip Hop, R & B Superstars Taboo from the Black Eyed Peas, Snoop Dogg, Warren G., George Clinton, Naughty by Nature, Digital Underground, Too Live Crew, the Pharcyde, Too Short, Sage the Gemini, Mickey Avalon, Dirt Nasty, Zion I, Tone Loc, Bubba Sparxx.
Plus Rockstars Tommy Lee (Motley Crue) & Gilby Clarke (Guns N Roses), Good Charlotte, Plain White T’s Everclear, Peaches, porn star legends Ron Jeremy & Tera Patrick, Fashion Runway Events with Christian Audigier and Ed Hardy, and Corporate Sponsored VIP celebrity events for Maxim Magazine, Bud Light & Samsung on Jimmy Kimmel LIVE.
-Written by Jason Jurgens- staff writer for SPIN Magazine www.theowlmag.com